Cultural products, such as art, literature and movies are important in the transmission of beauty ideals in a society. These cultural products convey material and non-material ideals related to beauty. Cultural products may convey ideals that are accepted or expected in a society and also those that are not seen as the norm in a society. In Tamil culture, traditionally, physical beauty ideals are discussed with other ideals related to one’s character. This chapter compares the perception on beauty ideals in Tamil movies by Malaysian Indian youths and Indian youths from Chennai, Tamil Nadu, India. Data collection was done by conducting in-depth interviews with 40 Malaysian Indian youths at a public university in Malaysia and 30 Indian youths from three university and government colleges in Chennai. The students were selected using purposive sampling method. Youths from both countries perceived that some elements of beauty ideals have evolved in Tamil movies mainly for actresses. Preference for thinness and fairness or whiteness may reflect socio-cultural expectation of the contemporary Indian society. However, youths from both countries have different views when discussing how the beauty ideals in the movies influence their choices and perception about beauty in everyday life. The findings of this study are important in media literacy and intervention program for these youth.
Anne Grüne and Kai Hafez
The article revisits classical debates about the positive and negative relation of popular culture and socio-political developments with regard to the Arab world. Within the Frankfurt School and modern Cultural Studies at times contradictory approaches to the role of entertainment in political culture are being debated. In Islamic and Middle Eastern Studies rather positive readings of entertainments’ political potential seem to prevail. During the “Arab Spring” the impact of participatory values promoted by both popular culture and the new social media (“entertainment is political”) appeared to be actually tangible. The article discusses the dynamic relation of entertainment television and individualization on a theoretical and empirical level. On the basis of a large body of follow-up discourses of media reception (group discussions) with young Egyptians during the time of the “Arab Spring,” we ask whether contemporary television shows promote both individualization on a cognitive, affective and practical level of experience as well as the appreciation of individualization as a social value. We argue that popular culture reveals tendencies of differentiation and modernization in Arab societies, which are all too often described as “collectivistic.” The case study shows that critical faculty, media literacy and the appreciation of individual articulation can be triggered by entertainment. Moments of “ironic pleasure” and transitions of simulated empathy and stimulated action are discussed.
Can Critical Media Literacy Save Us?
Christian Z. Goering and P. L. Thomas
misinformation campaigns. While media literacy and critical media literacy are ideas we’ve both interacted with leading up to this point, including using activities in teaching K-12 students and in methods of teaching courses we’ve taught at our respective universities, the need for increased attention to these
Douglas Kellner and Jeff Share
We have described the theoretical trajectories and practical applications of the knowledge, skills, and conceptual understandings that constitute critical media literacy. For over a decade, we have argued that in our digitally networked media age, “critical media literacy is not an option, it is an
A Critical Examination of Black Youth Alcohol Consumption and the Influence of Hip-hop Media
efforts to disproportionately target Black youth. This research explores the potential of hip-hop to teach alcohol-specific media literacy to youth populations. The first two sections briefly outline the alarming rates of alcohol consumption among Black youth and the historic role of hip-hop as a form of
Lives of Youth in Liquid Modern Times
Danielle T. Ligocki
This is compounded by our current liquid modern time period; a time in which everything is fluid, there are no solid bonds and people are disposable. The author shares the incredible conversations that she had with seven honest, insightful pre-teenagers to give us a deeper understanding of the ways in which just a ‘guilty pleasure’ is working to deeply impact the lives of young people.
policy can be guided by democratic values of participatory citizenship, rather than acting as a means of promoting neo-liberal market values. The book gathers fourteen articles and is divided into two parts: ‘Media Literacy: Importance and Challenges’ and ‘Young People and the Nordic Digital Media
Mindful Media Literacy as a Positive Civic Act
Jason L. Endacott, Matthew L. Dingler, Seth D. French and John P. Broome
personal gratification should not be detrimental to society or even democracy. Our students must be mindful of what it means to share information as a positive civic action. Mindful Media Literacy Recent research has revealed how difficult it is for students to discern fake news from what is factual, with
Towards “Real News,” Critical Media Literacy Education, and Independent Journalism for 21st Century Citizens
, and information oversaturation. Never before has independent critical media literacy education and the championing of independent journalism and “real news” been so vital. In this chapter, I will unpack our 21st century news and (dis)information culture by (1) defining “real news,” (2) classifying
Edited by William M. Reynolds and Brad Porfilio
Authors are cordially invited to submit proposals and/or full manuscripts by e-mail to Assistant Editor Evelien van der Veer.