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Edited by Bob Jessop, Norman Fairclough and Ruth Wodak

This book addresses the recent impact of the ‘knowledge-based economy’ as an economic ‘imaginary’ and as a set of real economic developments on education, and especially higher education in Europe, including educational strategies and policies such as those of the Bologna process on a European scale. The contributors come from various disciplinary backgrounds (education, history, linguistics, sociology) but share a commitment to trans-disciplinary research and a view that changes in educational policy and practice can productively be researched with a focus on discourse. The papers in this collection apply a range of approaches to discourse analysis, as well as narrative policy analysis, and several contributors use a cultural political economy perspective which incorporates a version of critical discourse analysis. The book will be of interest to researchers, post-graduate students and advanced undergraduate students in several subject areas, including education, discourse studies and political economy.

Margaret Walshaw


Some Considerations for the Reflexive Practitioner


Anne B. Ryan

identity, marriage, economic growth, sustainability and balanced living and transformative learning (see Ryan, 1997 , 2001a , 2001b , 2003 ; Ryan & Walsh, 2004 ). I have also drawn on discourse analysis in my teaching, and in my professional and personal lives I have tried to be an activist for


Maryam Azarnoosh, Mahboobeh Khosrojerdi and Mitra Zeraatpishe

of ways. (pp. 73–74) The needs analysis process includes the following aspects ( Basturkmen, 2010 ): Target situation analysis: Identification of tasks, activities and skills learners are/will be using English for; what the learners should ideally know and be able to do. Discourse analysis

Achieving Citizenship for All

Theorising Active Participation for Disabled Children and Their Families in Early Childhood Education


Kate McAnelly and Michael Gaffney

’Donoghue, 2006 ). Additionally, Macartney (2011) referred to Foucauldian discourse analysis, which examines power relationships in society as expressed through language and practices ( Foucault, 1977 ; Foucault, 1980 ). Further to Foucault, Macartney (2011) and Macartney and Morton (2009) also made

Donna E. Alvermann

relations and a critical approach to media literacy ( cml ). 2 A Discourse Analysis of Power Relations In the following analysis of the discourse of power relations at play in The Tantrum that Saved the World, I selectively draw from Michel Foucault’s (1976/1990) writings and a respected secondary source

Lynley Tulloch and Paul Judge

In New Zealand one of the most significant animal rights issues is the systemic cruelty inherent in the dairy industry. This article presents a review of video activism as a strategy by activists in New Zealand to educate the public about the brutal and oppressive realities of dairy practices. To illustrate we offer a case study of an antidairy campaign in 2015 that was based on activist video work. This campaign was led by key animal rights groups SAFE and Farmwatch and was called The Dark Side of Dairy. In this case, video footage captured by activists was used to provide counter narratives to the dominant discourses of dairying and to educate the public about their consumption practices. We argue that dominant discourses of dairying are powerful shapers of public consciousness and based on welfarist ideology and myths of the rural Romantic Arcadia. To illustrate the strength of these dominant understandings we employ critical discourse analysis (CDA) and semiotic analysis. In teasing out the ways in which discourses of dairy farming have been constructed in New Zealand, we demonstrate the power of political forces in preserving the status quo around dairying. This paper concludes that the role of animal rights video activism lies primarily in educating the public to think more deeply and critically about human-animal relations and the depravations of dairy farming. It is the basis for a pedagogy of conscientization. We conclude that conscientization of the underpinning exploitative relations of animal agriculture can occur with the aid of witness to the animal’s suffering conveyed through the medium of video.