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Priya Chadha

Adolescents constitute a fifth of the world’s population. Adolescents have twenty-four hours media access and, being the most vulnerable, prefer watching television to any kind of physical activity. Physical activity plays an imperative role in the overall development of adolescents. Television viewing for long hours leads to decreased physical activity. The objectives of the study were to examine television use by adolescents for the purpose of entertainment and information in government and private schools as well as the association between television viewing and physical activity of adolescents. The study was done on a sample size of 400 adolescents aged 12-19 years studying in government and private schools in the city of Chandigarh. 200 male and 200 female adolescents were divided into two age groups, i.e. 12-15 and 16-19 years. The data was collected by way of a survey method using a self–constructed questionnaire. Statistical analysis was done on SPSS using tools like chi-square test, central tendency (mean); dispersion (standard deviation) and paired t- test to show the results on the basis of hours divided in four categories, i.e. very often (4 or more hours a day), quite often (2-4), seldom (0-2) and never (0). Results from the findings indicate that adolescents were mainly watching television for an entertainment purpose. Adolescents of 12-15 years were watching less television than 16-19 years adolescents. It was further revealed that private school adolescents in the age group of 12-15 years were more involved in physical activity. However, as age progresses difference fade out. It goes without saying that the role of media is going to increase manifold in the years to come, therefore, the paper through review of literature also addresses the need of teaching media literacy to adolescents so that they become critical consumers of media and media messages.

Premalatha Karupiah

Cultural products, such as art, literature and movies are important in the transmission of beauty ideals in a society. These cultural products convey material and non-material ideals related to beauty. Cultural products may convey ideals that are accepted or expected in a society and also those that are not seen as the norm in a society. In Tamil culture, traditionally, physical beauty ideals are discussed with other ideals related to one’s character. This chapter compares the perception on beauty ideals in Tamil movies by Malaysian Indian youths and Indian youths from Chennai, Tamil Nadu, India. Data collection was done by conducting in-depth interviews with 40 Malaysian Indian youths at a public university in Malaysia and 30 Indian youths from three university and government colleges in Chennai. The students were selected using purposive sampling method. Youths from both countries perceived that some elements of beauty ideals have evolved in Tamil movies mainly for actresses. Preference for thinness and fairness or whiteness may reflect socio-cultural expectation of the contemporary Indian society. However, youths from both countries have different views when discussing how the beauty ideals in the movies influence their choices and perception about beauty in everyday life. The findings of this study are important in media literacy and intervention program for these youth.