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Edited by Miguel F. Ruiz-Garrido, Juan C. Palmer-Silveira and Inmaculada Fortanet-Gómez

English in academic and professional settings has received great attention over the last 50 years, as its use has become a key asset for anyone interested in improving his/her chances of communicating internationally. However, it still offers rich opportunities for teachers and researchers working on English in specific settings. The aim of English for Professional and Academic Purposes is to offer an overview of several topics within the field of discourse analysis applied to English in academic and professional domains. The book compiles contributions from different origins, ranging from Japan to the USA and several European countries, and covers English as a native, second, foreign and international language. It also deals with various specialities, including academic writing, business discourse or English for medicine, nursing, maritime industry and science and engineering. This volume is divided into three sections: Discourse Analysis of English for Academic Purposes, Professional English and EPAP Pedagogy, since it was conceived as a contribution to the research on how English is analysed as both the discourse of and for effective communication in academic and professional settings, and how it can be applied to teaching. This manuscript offers some fresh insights for those involved or interested in this field of expertise, in an attempt to shed some light on its latest innovations.

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Christina Samson

used to popularise art on the web. The methodology adopted is quantitative and qualitative. The remainder of this chapter is structured as follows: section 2 focuses on the importance of adapting to engagement; section 3 discusses subject popularisation – popular popularisation, re

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Tania Baumann

. Wien , Praesens , 29 – 47 . Cattrysse , Patrick ( 2014 ): Descriptive Adaptation Studies. Epistemological and Methodological Issues . Antwerp , Garant . Dann , Graham M. S. ( 1996 ): The Language of Tourism. A Sociolinguistic Perspective . Wallingford , cab International

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Uta Helfrich

/ Multimodal Discourse Analysis Analysis). Names Stöckl, Hartmut Stöckl (2011, 2012, 2014) recommends mda as “a methodological must ” for the analysis of subject advertisments – advertising – advertising research advertising. Methodologically, this multilayered approach builds a bridge between the so

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Francesca Santulli

discursive approach to the analysis of one of the most widely recognized examples of tourist subject text – text type – text function – text linguistics texts: the subject travel – traveller subject travel guide travel guide. From a methodological point of view, it is worth mentioning that the perspective

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Sonja Kolberg, Sascha Demarmels and Ursina Kellerhals

): ‘Worldmaking’ and the transformation of place and culture . In: Ateljevic , A. / Pritchard , A. / Morgan , N. (eds.), The critical turn in tourism studies: Innovative research methodologies . Amsterdam , Elsevier , 165 – 193 . Iser , Wolfgang ( 1994 ): Der Akt des Lesens. Theorie ästhetischer

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Donella Antelmi

order), concordance lines, and collocations, which were taken into consideration to integrate the subject discourse – discursive practice discourse analytical approach to subject text – text type – text function – text linguistics texts. The combination of qualitative and quantitative methodologies

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Adam Wilson

subject space space? How else does the subject language – language of tourism – language use subject language – language of tourism – language use language of subject tourism – sustainable tourism – ecotourism tourism manifest itself in these encounters? 4 Methodology and Data In order to subject

Presented Discourse in Popular Science

Professional Voices in Books for Lay Audiences

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Olga Pilkington

In Presented Discourse in Popular Science, Olga A. Pilkington explores the forms and functions of the voices of scientists in books written for non-professionals. This study confirms the importance of considering presentation of discourse outside of literary fiction: popular science uses presented discourse in ways uncommon for fiction yet not conventional for non-fiction either.

This analysis is an acknowledgement of the social consequences of popularization. Discourse presentation of scientists reconstructs the world of the scientific community as a human space but also projects back into it an image of the scientist the public wants to see. At the same time, Pilkington’s findings strengthen the view of popularization that rejects the notion of a strict divide between professional and popular science.

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Gudrun Held

-participants; additionally, other scholars have been invited to join the discussion, so that a collection of different theoretical and methodological approaches to the rich field of what Names Thurlow, Crispin Thurlow/ Names Jaworski, Adam Jaworski 2010 call ‘ subject language – language of tourism – language use language