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Andreia Soares e Castro

); the 2009 Indian Premier League; the 2009 FIFA Confederations Cup; various World Cups of Golf, Athletics and Swimming; and the biggest of them all, the 2010 FIFA World Cup. The main purpose of this article is to focus on South Africa’s vision and strategy, as articulated around and beyond the

Tendai Chari

News that South Africa had won the bid to host the 2010 FIFA World Cup sparked wild celebrations across the continent. In the local press, as in the foreign media, there were varied interpretations of the meaning of this football event for Africa. This chapter examines the framing of the 2010 FIFA World Cup tournament in two leading local weekly newspapers, namely The Sunday Times and The Mail & Guardian, before, during and after the event in order to gain insights into the multiple social meanings inscribed in football and the symbolic dimensions of the game. Data were retrieved from the online archives of these newspapers and content analysed using the framing analysis approach. The focus was to gain insights on the varied symbolic meanings attached to football and how they were constructed through selection and framing. The chapter argues that the framing of the FIFA 2010 World Cup in two newspapers demonstrates that sport in general, and football in particular, is imbued with broader meanings than inscribed onto it. The chapter further argues that football events are sites upon which a nation can engage in a conversation with itself, asserting old identities or fashioning and negotiating new ones. The implication is that sports journalism in general and football reporting in particular should no longer be regarded as a soft beat to be relegated to the backburner, given that football is intricately intertwined with a society’s politics, economics and culture.

Christopher McMichael

sceptical about the South African government’s ability to host the 2010 FIFA World Cup ( Fédération Internationale de Football Association ; (in English) International Federation of Association Football) could ‘go somewhere else’. In particular, Cele contrasted South Africa with future 2014 World Cup and

Rituals, Emotional Entrainment and National Identification

A Cross-National Study around the European Football Championship

Christian von Scheve, Sven Ismer, Marta Kozłowska and Carolina Solms-Baruth

effect of emotional entrainment experienced during the 2010 fifa World Cup on changes in national identification and emotional significance of national symbols. The study found that emotional entrainment was a predictor for both changes in national identification and attitudes towards national symbols

William Gaillard

cancelled an Armenia–Azerbaijan 2008 UEFA EURO qualifier and since then avoided drawing both teams together for subsequent competitions. Two more recent episodes illustrate football’s difficulty in playing a diplomatic role. Turkey and Armenia were drawn in the same qualifier group for the 2010 FIFA World

Michele Acuto

relation between sport and diplomacy has also received some ‘opposite’ attention as to how, vice-versa, diplomacy can serve sport. For instance, in the case of the 2010 FIFA World Cup, some commentators noted how, in order to win the rights to host the Cup, leaders of South Africa’s post-1994 government

Vuvuzela Magic

The Production and Consumption of ‘African’ Cultural Heritage during the FIFA 2010 World Cup

Duane Jethro

. South Africa’s Tournament, Africa’s Stage The vuvuzela ’s worldwide fame finds its origin in the noise made around South Africa securing the right to host the 2010 FIFA World Cup, and the political, social and cultural significance of major sports events in the post-apartheid era. South Africa

Corruption in Sport

The Case of Lebanon

Nadim Nassif

from other cases of divided societies. For example, it cannot be compared to advanced and larger sporting nations such as South Africa (51 million inhabitants, six medals in the 2012 Olympics, two-time world champion in rugby and host of the 2010 fifa World Cup), the Netherlands (17 million

Julie M. Bunck

contends that South Africa’s sports culture has drawn heavily on a widely accepted traditional value. Ndlovu writes: ‘South Africa’s 2010 FIFA World Cup bid was influenced by the African philosophy of humanism, or Ubuntu ’; see Sifiso Mxolisi Ndlovu, ‘Sports as Cultural Diplomacy: The 2010 World Cup in

Jeremy Punt

. Louis, Mo.: Chalice, 2000), 214. 250 J. Punt / Religion & Th eology 16 (2009) 246–272 South Africa as well. Early in 2008, however, three blatantly racist marked events particularly rocked the country: 12 • As chairperson of the Local Organising Committee of the 2010 FIFA World Cup Football event to