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Author: Erica Sheen

101 AND COUNTING: DALMATIANS IN FILM AND ADVERTISING Erica Sheen Abstract In both academic and animal welfare circles, Disney’s live action fi lms 101 and 102 Dalmatians have been criticised as a commercial exploitation of the breed. From this perspective, it was widely held that the Dalmatian

In: Worldviews: Global Religions, Culture, and Ecology
Author: Barbara Mittler

© Koninklijke Brill NV, Leiden, 2007 DOI: 10.1163 / 157006107X197655 2007039. EJEAS 6.1. Proef 4. 27-7-2007:18.49, page 13. EJEAS 6 . 1 ( 2007 ) 13 – 41 European Journal of East Asian Studies Gendered Advertising in China: What History Do Images Tell? 1 Barbara Mittler

In: European Journal of East Asian Studies

[German version] Probably the simplest and most effective way of advertising a product or announcing something was shouting aloud in market-places and streets (cf. propaganda). Moreover, the geographical origin of a product spoke for its quality; there is, for instance, a tradition of formulations

In: Brill's New Pauly Online

starting point in providing legal certainty and ensuring the independence of medical education. Swiss advertising law illus- trates how the principles of the European Directive could be implemented clearly and unambiguously. Keywords professional regulation; medical education; sponsorship; advertising

In: European Journal of Health Law

[German version] Economically, advertizing denotes an instrument of a company's marketing policy; from the viewpoint of communications theory, it is a specific practice of the communicative use of signs. It has an ulterior goal, viz. to strengthen the advertized product's position in the market. In

In: Brill's New Pauly Online
Author: Amandine Garde

scheduling restrictions were achiev- ing the objective of reducing signifi cantly the number of unhealthy food advertis- ing impacts (i.e. each occasion when a viewer sees an advert) among children aged 4–15 years: in 2009, compared with 2005 estimates, children saw around 37% less HFSS advertising (i.e. a

In: The International Journal of Children's Rights

There are three distinct periods in the history of modern advertising in China. First, the Republican era, when modern advertising first developed on a larger scale. Second, the Mao era, when advertising almost totally disappeared for political reasons. A third stage was introduced with the

In: Brill's Encyclopedia of China Online

The purpose of advertising today is, as a rule, to communicate information about a specific product to a particular target group, with a view to motivating that group to purchase that product. The advertising message conveyed may depend on spoken, written, or graphic media. At the instrumental

1. The term “advertising” denotes a competition-oriented form of mass communication, through various media, for economic, cultural, or religious purposes. Unlike other forms of information transmittal, the communication content of advertising is usually received adventitiously, rather than being

In: The Brill Dictionary of Religion Online
Author: Sabrina Alonso

This essay discusses Ulysses from the perspective of Joyce’s use of advertising. Of the many instances of advertisements that feature in the book I will pick the most prominent and examine the manner in which they are filtered through Bloom’s perception. At the same time, I will read them against

In: Publishing in Joyce's Ulysses