USD $171.00
Search Results
Representing the Periphery
Series:
Diplomatic Studies, Volume: 12
Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region.
Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country’s political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.
Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country’s political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.
Representing the Periphery
Series:
Diplomatic Studies, Volume: 12
Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region.
Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country’s political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.
Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country’s political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.
Author:
© koninklijke brill nv, leiden, ���� | doi �0.��63/978900430�496_0�3 <UN> chapter 11 Public Diplomacy vs Nation Branding: The Case of Denmark after the Cartoon Crisis Mads Mordhorst Prelude: From Imaging to Imagining Denmark The Danish state has engaged in imaging activities for as long as it has
Author:
NATION BRANDING IN SOUTH KOREA: A MODERN CONTINUATION OF THE DEVELOPMENTAL STATE? Alena Schmuck1 ABSTRACT This article places the current South Korean Nation Branding project, which was institutionalised by the Lee Myung-bak administration in the Presidential Council on Nation Branding (PCNB) in
In:
Korea 2011
Author:
. 2 Study’s Context: Higher Education and Nation Branding Nation branding as a primary tool to enhance a country’s international competitiveness and help it secure a place on the global market has been widely discussed in recent academic discourse. Many authors agree on the idea of nation branding
Author:
. 2 Study’s Context: Higher Education and Nation Branding Nation branding as a primary tool to enhance a country’s international competitiveness and help it secure a place on the global market has been widely discussed in recent academic discourse. Many authors agree on the idea of nation branding
Author:
, historic, and imagined conceptions of identity--nation branding, in other words—shape and condition international relations in ways that historians are just beginning to appreciate.keywordsnation brandi...
Author:
concept borrowed from the field of conflict resolution. The practical applications of culinary diplomacy are diverse and wide-ranging. For example, some governments, mostly in South-East Asia, have been establishing culinary outreach programmes for nation-branding purposes. Others have been using food as
Author:
past.” State-led efforts to establish an image of moderation tend to reflect political circumstances and are generally aimed at international audiences as a means of garnering foreign support. As a result, such reputational initiatives can be thought of as nation-branding strategies. The concept of
Author:
negotiations between the respective brand and image-building endeavours of cities and nation states, as for example when cities are promoted within nation-branding efforts, which can potentially give rise to city-state tensions. A case in point is the way that campaigns to promote tourism in the cities of