James Joyce was greatly interested in the weekly journals of his time. Three prominent publishers of the day, whose promotional schemes were shrewd and inventive, were George Newnes, publisher of Tit-Bits, Arthur Pearson, publisher of Pearson’s Magazine, and Alfred Harmsworth, publisher of Answers to Correspondents. Joyce was fascinated with their publications and knew how to draw from them. All three publishers appear together in one sentence in Finnegans Wake and at least sixty-five journals feature in Ulysses, Tit-Bits being among the most salient. Much of Bloom’s attention revolves around it, its appeal, its makeup, its featured writers, its prize-winning stories, its uses (including that of serving as toilet paper). The significance that these three major publishers and their weeklies had for Joyce can be appreciated by outlining how he worked them into his own creative writing.