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James Joyce’s use of advertising in Ulysses can be studied by looking at some of its most prominent advertisements and at the way in which they are perceived by Bloom. In addition, reading their occurrence against the background of the notes that Joyce took on the issue of advertising adds another intriguing aspect. Starting from the premise that it is a characteristic of Joyce’s prose that almost any passage would do to illustrate a principle and that any component can lend itself to highlight typical features of the whole book, the question that will be addressed is to what extent this is true of Joyce’s use of advertising and what its consequences are for our understanding of the book as a whole.

Publishing in Joyce's Ulysses

Newspapers, Advertising and Printing

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