IndexAdelaide Review Hot 100187advertisementproduct88–90voiceover141–167affective ventriloquism8, 11, 17, 24–26, 111see also sensation correspondence, sensation transfer, hedonic transferalcohol content20Analysis of Variance (ANOVA)117, 120, 122, 146–148, 179approach-avoidance behaviour60assimilation23assumption of unity37atmosphericsatmosphere42auditory60, 81store89attention35, 37, 196–197Audacity150auditory textures39auditory volumeloudness20–21, 61–62, 79–80volume-emotion association62auditory–taste interactions9, 26–38automaticity36bass frequency 169–194beer26, 107–140, 174big data45n8Box’s Test of Equality of Covariance Matrices135brand communication91, 97, 130Brian Eno198buying intention141–167canteen, work and school43Caroline Hobkinson36Check-All-That-Apply (CATA)178chewing behaviour62children43Chipotle22chocolate36, 59–86cognitive avoidance88condiment station44congruencyaudition and olfaction46n16, 88music and colour88music and food/drink25odour and touch88sensory8, 143pitch and colour142pitch and location196temperature and colour142consumer behaviour141–166crossmodal correspondencedefinition8, 88, 142, 196sound and odour32, 184sound and taste26–34, 142cultural differences38demand effect132Drum ‘n’ Bass171Dubstep171, 188n2eating sounds8, 17, 20electrophysiology37Emile Peynaud44n1emotion24–25, 43arousal90music induced107–140entrainment21expectations38experience design9, 42–43expertisemusic38, 208taste38familiarity principle97see also mere-exposure principleFisher’s Least Significant Difference (LSD)180foodchoice60consumption20–21, 60names32genetic differences38genre, style22–24halo effect8, 11, 24–26, 77headphones37healthy eating43hedonic mediation184hedonic transfer111see also affective ventriloquism, sensation correspondence, sensation transferHouse of Wolf36Huysman172Implicit Association Tests26, 33improvisation32individual differences, see genetic differences38–39Le Nez du Vin173, 184limbic system89marketing, crossmodal87–106McDonalds23McGurk effect37, 46n15Mehrabian-Russell model60memory36, 87–106mere-exposure principle97multisensorial media delivery131musicgenre, effects of60harmony39melody39music wine pairing89, 109, 172–173novelty-based segmentation204restaurants20, 22–23, 25Mussorgsky198neuroimaging37, 41New York City45n8Noiseairplane44n3background8, 1–20, 45n8health implications8, 21–22, 43–44transportation43white noise18–19obesity43olfactionaroma32odour-touch correspondence88olfactometer96olfactory bulb89sensitivity18–19online study33oral-somatosensory perception170packaginglabeling110sounds of8Pavlov21personal music playlists131personality traits, introverts versus extroverts81phonetic features32Pinosthesia172pitchabsolute or relative161low versus high61, 76–78, 175manipulation145, 159pitch-size association43vocal143pleasantness77Positive and Negative Affection Score111principal component analysis (PCA)180PTC38public health8, 21–22, 43–44Pythagoras170Raggae171Rate-All-That-Apply (RATA)177–179reaction time97salivation38semantic framing42sensation correspondence8, 11, 17, 24–26, 111see also sensation correspondence, affective ventriloquismsensorial dissonance203sensory transference8, 11, 17, 24–26, 111see also sensation correspondence; affective ventriloquismsmartphones45n8smelling screen, the99Sniffin’ sticks18sonic seasoning7, 17, 26, 34, 37, 43–44, 133n2, 196Soundprint45n8Southland Corporation23spatial co-location37soundpure tone26sound–odor congruence87–106soundscape design9spectral centroid204timber39store atmospherics142stress62–63sugar reduction42supermarket22synaesthesia26taste words32–33technology9, 42tempo21–22, 61–62, 78–79tempo-emotion associations62temporal dominance of sensations (TDS)197, 208temporal evolution, of music and taste40, 208temporal synchronization40The Chocolate Symphony42The Sound of Chocolate42, 131Two-eight Company145vestibular system170VoiceSauce145VoiceHuman142–143, 158–159Voiceover in advertisement141–167weight169–194winearomatic intensity169–194body173competitions187complexity185expertise39, 208wine–music pairing89, 109, 172–173