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Is animal welfare of great importance when purchasing poultry meat?

- Results from cross-national focus groups with consumers -

In: International Journal on Food System Dynamics
Authors:
Cathleen Lehmann
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Inken Christoph-Schulz
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Online Publication Date:
27 Mar 2023
Open Access

Farm animal husbandry is increasingly criticized by consumers across Europe. This paper provides insights into consumer attitudes and perceptions regarding animal welfare poultry meat in the study countries Denmark, France, the Netherlands and the United Kingdom. Animal welfare is stated to be an important product characteristic, although it obtains less importance than other product attributes such as quality and price. However, many participants indicated to be willing to pay a higher price for poultry meat produced under improved husbandry conditions. The main motivating factors for buying improved animal welfare poultry meat are the perception of better quality and ethical concerns.

Title:
Is animal welfare of great importance when purchasing poultry meat?
Article Type:
Research Article
DOI:
https://doi.org/10.18461/ijfsd.v14i2.F5
Language:
English
Pages:
197–213
Keywords:
Animal welfare; poultry meat; consumer attitudes; consumer perceptions; focus groups
In:
International Journal on Food System Dynamics
In:
Volume 14: Issue 2
Received:
01 Jul 2022
Accepted:
01 Dec 2022
Publisher:
Wageningen Academic
E-ISSN:
1869-6945
Subjects:
Agriculture & Environment, Life Sciences, Agribusiness & Rural Studies

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