Save

Digital Diplomacy 2.0? A Cross-national Comparison of Public Engagement in Facebook and Twitter

In: The Hague Journal of Diplomacy
View More View Less
  • 1 Department of Communication, Tel Aviv UniversityRamat Aviv, Tel Aviv 6997801Israelronitka@post.tau.ac.il
  • | 2 Department of Communication, Tel Aviv UniversityRamat Aviv, Tel Aviv 6997801Israelilanman1@post.tau.ac.il
  • | 3 Department of Communication, Tel Aviv UniversityRamat Aviv, Tel Aviv 6997801Israeleladseg@tau.ac.il
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution

Purchase

Buy instant access (PDF download and unlimited online access):

€29.95$34.95

Social media holds the potential to foster dialogue between nations and foreign populations. Yet only a few studies to date have investigated the manner in which digital diplomacy is practised by foreign ministries. Using Kent and Taylor’s framework for dialogic communication, this article explores the extent to which dialogic communication is adopted by foreign ministries in terms of content, media channels and public engagement. The results of a six-week analysis of content published on Twitter and Facebook by eleven foreign ministries show that engagement and dialogic communication are rare. When engagement does occur, it is quarantined to specific issues. Social media content published by foreign ministries represents a continuous supply of press releases targeting foreign, rather than domestic, populations. A cross-national comparison revealed no discernible differences in the adoption of dialogic principles. Results therefore indicate that foreign ministries still fail to realize the potential of digital diplomacy to foster dialogue.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 3575 1486 165
Full Text Views 881 156 11
PDF Views & Downloads 541 253 25