The European Union and Image Resilience during Times of Crisis: The Role of Public Diplomacy

in The Hague Journal of Diplomacy
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A resilient actor is one with the capacity to recover from setbacks and obstacles, whether stemming from endogenous or exogenous factors. Beyond actual recovery, this article argues that there is also an important perceptional dimension. Image resilience is the capacity on the part of actors to overcome and deal with the widespread negative perceptions that often follow on the heels of these setbacks. The article argues that the ability to cultivate image resilience rests significantly on the power of public diplomacy. Through establishing a strong image for an actor over the longer term, public diplomacy enables that actor to be more resilient during times of crisis. The European Union is a particularly good case study to shed light on this. Using original interview evidence, this article examines a specific example of how the European Union was ultimately able to strengthen its image resilience in the United States through public diplomacy.

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References
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    Among others from September to December 2013Vale de Almeida was interviewed several times by pbs by the Center for European Analysis he went to Indiana University to the European/American Chamber of Commerce and posted entries in The Huffington Post with significant titles: ‘Building the Largest Free Trade Zone in the World’ (17 June 2013); and ‘EU–US Trade Talks Should Top Our 2014 To-Do List’ (20 December 2013).

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