Digital Diplomacy: Emotion and Identity in the Public Realm

In: The Hague Journal of Diplomacy


Public diplomacy is increasingly facilitated through social media. Government leaders and diplomats are using social media platforms such as Twitter, Facebook and Instagram to communicate with foreign publics, changing the dynamics of interaction between broadcaster and audience. The key to understanding the power of social media in public diplomacy is the role of emotion in digital diplomacy strategies: social media statements relating to state identity can incite strong emotions that have the potential to undermine heretofore positive diplomatic relations, or provide communicative openings that move towards ameliorating crises. Examining the interaction of social media, emotion and identity provides insight into the increasing importance of digital diplomacy and the future challenges relating to digital disinformation that lie ahead.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 1119 882 67
Full Text Views 222 211 20
PDF Downloads 166 156 14