The China Model of Public Diplomacy and its Future

In: The Hague Journal of Diplomacy
Author: Kejin Zhao1
View More View Less
  • 1 Department of International Relations, Tsinghua University, Beijing 100084, People’s Republic of China
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution


Buy instant access (PDF download and unlimited online access):



Since 2012, China’s top leadership has argued that China’s public diplomacy should integrate with the ‘New Model of Major-Country Diplomacy with Chinese Characteristics’. Among this series of initiatives, China formulates a public diplomacy model that is different from those of other countries. China’s model of public diplomacy falls under the unified leadership of the Communist Party of China (CPC), but coordinates various public diplomacy players culturally rather than institutionally. The current trends of China’s public diplomacy include to evolve from listening to telling, and to be more confident, positive and active. Based on empirical studies, this article concludes that China’s public diplomacy since 2012 has created a unique model that emphasises cultural and other informal norms under the CPC’s leadership. Moreover, public diplomacy will be regarded as a necessary wisdom to understand how China has integrated with the world harmoniously.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 2370 825 36
Full Text Views 319 105 11
PDF Views & Downloads 464 242 24