Save

Soft Power and Public Diplomacy Revisited

In: The Hague Journal of Diplomacy
View More View Less
  • 1 Harvard Kennedy School, Harvard UniversityCambridge, MA 02138United States
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution

Purchase

Buy instant access (PDF download and unlimited online access):

€29.95$34.95

Summary

Soft power is the ability to affect others to obtain the outcomes one wants through attraction and persuasion rather than coercion or payment. A country’s soft power rests on its resources of culture, values and policies. A smart-power strategy combines hard- and soft-power resources. Public diplomacy has a long history as a means of promoting a country’s soft power, and soft power was essential in winning the Cold War. Smart public diplomacy requires an understanding of the roles of credibility, self-criticism and civil society in generating soft power. As authoritarian states today use new cyber technologies and other means to disrupt political processes in democracies, questions arise about the boundaries of soft power and the appropriate policies for public diplomacy.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 7078 3449 261
Full Text Views 4290 726 21
PDF Views & Downloads 3964 1611 69