The Role of the Non-state Film Industry in Promoting China’s Soft Power

In: The Hague Journal of Diplomacy
Author: Yanling Yang1
View More View Less
  • 1 Institute for Media and Creative Industries, Loughborough University London, The Broadcast Centre, London E20 3BS, United Kingdom
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution


Buy instant access (PDF download and unlimited online access):



This article explores the role of non-state actors from the film industry in promoting China’s soft power. Much research on non-state actors has emphasised the Anglophone world, while little research has been undertaken in the context of non-democratic regimes such as China. Therefore, following scholarly reviews on soft power and the role of its key actors, this article analyses China’s approach to soft power, based on semi-structured interviews conducted with film experts to explore the role of non-state actors in generating soft power. The study reveals that although China has consistently privileged state-owned actors over non-state actors, non-state actors have actually played an increasingly important role in disseminating soft power. The article argues that the more powerfully the Chinese authorities emphasise China’s state actors, the less likely it is that China will win hearts and minds — because of China’s domestic political ideology and censorship mechanism in the field.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 1038 288 10
Full Text Views 145 60 5
PDF Views & Downloads 278 176 12