Save

South Africa’s Engagement in Sports Diplomacy: The Successful Hosting of the 2010 FIFA World Cup

In: The Hague Journal of Diplomacy
Author:
Andreia Soares e Castro School of Social and Political Sciences Rua Almerindo Lessa, 1300-663 Lisbon Portugal asoares@iscsp.utl.pt

Search for other papers by Andreia Soares e Castro in
https://brill.com/search?f_0=author&q_0=Andreia+Soares+e+Castro
Google Scholar
PubMed
Close
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution

Purchase

Buy instant access (PDF download and unlimited online access):

$34.95

Summary

This article begins by recognizing the importance of sport in South African history, before turning to South Africa’s vision and strategy, as articulated around and beyond the successful hosting of mega-events, particularly the 2010 FIFA World Cup, the first World Cup to be held on the African continent. The article suggests that mega-events are an important stage and priority of a broader and longer-term strategy of enhancing South Africa’s soft power, prestige and visibility. In this context, sport and mega-events are important foreign policy tools and have greatly benefited South Africa, the African continent and the international relations system. Using South Africa as a case study, this article explores the concept of sports diplomacy — that is, the use of sports as an instrument for furthering foreign policy goals, causes or interests — and argues that it is a significant and a rising source of soft power.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 1127 235 11
Full Text Views 259 15 0
PDF Views & Downloads 96 38 0