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Rewarding responsible innovation when consumers are distant from producers: evidence from New Zealand

In: International Food and Agribusiness Management Review
Authors:
Paul Dalziel Deputy Director and Professor of Economics, Agribusiness and Economics Research Unit, Lincoln University, P.O. Box 85084, Lincoln 7647, New Zealand.

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Caroline Saunders Director and Professor of Trade and Environmental Economics, Agribusiness and Economics Research Unit, Lincoln University, P.O. Box 85084, Lincoln 7647, New Zealand.

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Peter Tait Senior Research Officer, Agribusiness and Economics Research Unit, Lincoln University, P.O. Box 85084, Lincoln 7647, New Zealand.

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John Saunders Research Officer, Agribusiness and Economics Research Unit, Lincoln University, P.O. Box 85084, Lincoln 7647, New Zealand.

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Sini Miller Research Associate, Agribusiness and Economics Research Unit, Lincoln University, P.O. Box 85084, Lincoln 7647, New Zealand.

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Meike Guenther Research Fellow, Agribusiness and Economics Research Unit, Lincoln University, P.O. Box 85084, Lincoln 7647, New Zealand.

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Paul Rutherford Research Assistant, Agribusiness and Economics Research Unit, Lincoln University, P.O. Box 85084, Lincoln 7647, New Zealand.

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Tim Driver Research Assistant, Agribusiness and Economics Research Unit, Lincoln University, P.O. Box 85084, Lincoln 7647, New Zealand.

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Open Access

The concept of ‘responsible innovation’ is the subject of an expanding literature. As Vincent Blok and colleagues have recently analysed, practical issues undermine the adoption of responsible innovation in industry. These issues are intensified for agri-food producers who export a large proportion of their production to distant consumers, as is the situation in New Zealand. Even in this case, however, this study reports evidence that final consumers of agri-food products in five of New Zealand’s key export markets value credence attributes produced by responsible innovation and that this has the potential to increase returns to the country’s domestic producers. A national movement of New Zealand agribusiness leaders is pursuing this vision, but further research is needed to understand how responsible innovation can operate in global agribusiness value chains.

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