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The role of agricultural cooperatives in serving as a marketing channel: evidence from low-income regions of Sichuan province in China

In: International Food and Agribusiness Management Review
Authors:
Yuying Liu PhD candicate, College of Management, Sichuan Agricultural University, 211 Huimin Road, Wenjiang, Chengdu 611130, China P.R.

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Wanglin Ma Lecturer, Department of Global Value Chains and Trade, Faculty of Agribusiness and Commerce, Lincoln University, P.O. Box 85084, 7647 Christchurch, New Zealand.

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Alan Renwick Professor, Department of Global Value Chains and Trade, Faculty of Agribusiness and Commerce, Lincoln University, P.O. Box 85084, 7647 Christchurch, New Zealand.

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Xinhong Fu Professor, College of Management, Sichuan Agricultural University, 211 Huimin Road, Wenjiang, Chengdu 611130, China P.R.

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Open Access

Although cooperative organizations aim to enhance agricultural production and marketing, in some countries such as China, not all members sell their products through agricultural cooperatives. This study examines the determinants of using agricultural cooperatives as a marketing channel and its effects on farm income and household income, using survey data collected from cooperative members in low-income regions of Sichuan province in China. We employ both propensity score matching model and inverse probability weighting estimator with regression adjustment to address the sample selection bias issue. The empirical results show that risk attitude, farm size, machine ownership, sales ability, and demonstration level of cooperatives are main factors that determine the members’ decision to use agricultural cooperatives as a marketing channel, and the marketing channel users obtain significantly higher farm income and household income than non-users. Our findings highlight the importance and necessity of promoting agricultural cooperatives as a marketing channel among non-users.

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