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Spanish Muslims’ halal food purchase intention

In: International Food and Agribusiness Management Review
Authors:
Mahir Pradana PhD student, Universitat de Barcelona, Diagonal 690-696, Barcelona 08034, Spain
Lecturer, Department of Business Administration, Telkom University, Terusan Buah Batu, Bandung, Jawa Barat 40257, Indonesia

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Rubén Huertas-García Professor, Universitat de Barcelona, Diagonal 690-696, Barcelona 08034, Spain

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Frederic Marimon Professor, Universitat Internacional de Catalunya, Immaculada 22, Barcelona 08017, Spain

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Open Access

The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.

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