Incorporating producer opinions into a SWOT analysis of the U.S. tart cherry industry
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While SWOT analysis is common in strategic management, the academic literature rarely incorporates responses and opinions held by those within the industry of interest. This article contributes to the agribusiness literature by identifying the strengths, weaknesses, opportunities, and threats for the tart cherry industry and surveying stakeholders to integrate their feedback into the analysis. Results indicate that producer views on the strengths, weakness, opportunities and threats of the tart cherry industry are heterogeneous. Results also suggest that growers perceive consumer interest towards nutritional/healthy and natural food products as the main opportunity for the tart cherry industry, while imports are considered the biggest threat.
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Incorporating producer opinions into a SWOT analysis of the U.S. tart cherry industry
In: International Food and Agribusiness Management ReviewSearch for other papers by Angelos Lagoudakis in
Current site
Google Scholar
PubMed
Search for other papers by Melissa G.S. McKendree in
Current site
Google Scholar
PubMed
Search for other papers by Trey Malone in
Current site
Google Scholar
PubMed
Search for other papers by Vincenzina Caputo in
Current site
Google Scholar
PubMed
While SWOT analysis is common in strategic management, the academic literature rarely incorporates responses and opinions held by those within the industry of interest. This article contributes to the agribusiness literature by identifying the strengths, weaknesses, opportunities, and threats for the tart cherry industry and surveying stakeholders to integrate their feedback into the analysis. Results indicate that producer views on the strengths, weakness, opportunities and threats of the tart cherry industry are heterogeneous. Results also suggest that growers perceive consumer interest towards nutritional/healthy and natural food products as the main opportunity for the tart cherry industry, while imports are considered the biggest threat.
| All Time | Past 365 days | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 0 | 0 | 0 |
| Full Text Views | 349 | 215 | 13 |
| PDF Views & Downloads | 283 | 164 | 7 |
