Save

EastPack: financing future growth opportunities

In: International Food and Agribusiness Management Review
Authors:
Elena Garnevska Senior Lecturer, Massey University, School of Agriculture and Environment, Private bag 11222, Palmerston North, Manawatu 4410, New Zealand.

Search for other papers by Elena Garnevska in
Current site
Google Scholar
PubMed Close
,
Farai Sixpence Graduate student, Massey University, School of Agriculture and Environment, Private bag 11222, Palmerston North, Manawatu 4410, New Zealand.

Search for other papers by Farai Sixpence in
Current site
Google Scholar
PubMed Close
, and
Whetu Rolleston Graduate student, Massey University, School of Agriculture and Environment, Private bag 11222, Palmerston North, Manawatu 4410, New Zealand.

Search for other papers by Whetu Rolleston in
Current site
Google Scholar
PubMed Close
Online Publication Date:
05 Nov 2020
Open Access

EastPack was a New Zealand cooperative providing post-harvest services for its kiwifruit and avocado growers. EastPack was New Zealand’s largest kiwifruit postharvest company with a packing capacity of more than 40 million trays 1 of kiwifruit. It was forecasted that New Zealand kiwifruit volumes would increase by about 50% by 2025. While this was great news for the growers and Zespri – the marketer, it presented a challenge to post-harvest operators like EastPack since they would need to increase their capacity in order to cope with this growth. EastPack needed to develop strategies to manage the strong kiwifruit growth prospects, fund capacity expansion and ensure its growers remained at the heart of their growth.

Title:
EastPack: financing future growth opportunities
Article Type:
Case Report
DOI:
https://doi.org/10.22434/IFAMR2019.0130
Language:
English
Pages:
633–642
Keywords:
growth strategies; New Zealand; kiwifruit; EastPack; New Zealand horticulture; food and agribusiness industry
In:
International Food and Agribusiness Management Review
In:
Volume 23: Issue 4
Received:
13 Aug 2019
Accepted:
25 Jun 2020
Publisher:
Wageningen Academic
E-ISSN:
1559-2448
Subjects:
General, Life Sciences, Agribusiness & Rural Studies, Food & Health

Content Metrics

All Time Past 365 days Past 30 Days
Abstract Views 0 0 0
Full Text Views 463 232 15
PDF Views & Downloads 532 233 6