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Collective smart innovations and corporate governance models in Italian wine cooperatives: the opportunities of the farm-to-fork strategy

In: International Food and Agribusiness Management Review
Authors:
Concetta Nazzaro Associate professor, Department of Law, Economics, Management and Quantitative Methods, University of Sannio, via Delle Puglie 82, Benevento 82100, Italy.

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Marcello Stanco Research fellow, Department of Law, Economics, Management and Quantitative Methods, University of Sannio, via Delle Puglie 82, Benevento 82100, Italy.

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Anna Uliano PhD student, Department of Law, Economics, Management and Quantitative Methods, University of Sannio, via Delle Puglie 82, Benevento 82100, Italy.

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Marco Lerro Researcher, Department of Law, Economics, Management and Quantitative Methods, University of Sannio, via Delle Puglie 82, Benevento 82100, Italy.

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Giuseppe Marotta Full professor, Department of Law, Economics, Management and Quantitative Methods, University of Sannio, via Delle Puglie 82, Benevento 82100, Italy.

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Online Publication Date:
12 Dec 2022
Open Access

European policies, especially the ‘farm-to-fork strategy’, address the challenge posed by the ecological transition in agriculture setting up a new technological paradigm. In this context, collective smart innovations may play a crucial role, enabling to meet current citizen-consumers’ needs as well as producing positive environmental and social externalities. Lately, wineries, in the attempt to improve the sustainability of production process and the creation of competitive advantages, reoriented their investments in research and development embracing smart innovations. The latter, when supported by appropriate models of corporate governance, can facilitate business decisions and create shared value. Despite its relevance, literature on the topic is still scarce. This study aims to investigate the role played by collective smart innovations and corporate governance in the sustainable and ecological transition of wineries and, specifically, wine cooperatives. The case study methodology was adopted investigating the collective innovation ‘I mille per l’Aglianico’ implemented by the Italian wine cooperative ‘La Guardiense’. Results show that the collective smart innovation experienced by ‘La Guardiense’ had impacts in terms of internal economies, such as increase in sales and costs reduction; and in terms of external social economies, such as local development and environmental protection.

Title:
Collective smart innovations and corporate governance models in Italian wine cooperatives: the opportunities of the farm-to-fork strategy
Article Type:
Case Report
DOI:
https://doi.org/10.22434/IFAMR2021.0149
Language:
English
Pages:
723–736
Keywords:
innovation; sustainability; cooperatives; governance; value creation
In:
International Food and Agribusiness Management Review
In:
Volume 25: Issue 5
Received:
23 Nov 2021
Accepted:
09 May 2022
Publisher:
Wageningen Academic
E-ISSN:
1559-2448
Subjects:
General, Life Sciences, Agribusiness & Rural Studies, Food & Health

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