Measurement of the importance of trust elements in agrifood chains: an application of the analytic hierarchy process
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Abstract
This paper focuses on the level of inter-organizational trust-building elements in food chains of different countries. It is based on a theoretical typology of trust elements, developed and tested for an early stage of business to business (B2B) relationships. In a planned study, required data will be collected via qualitative expert interviews. The importance of trust elements will be measured by applying the analytic hierarchy process (AHP). The study will contribute to understanding the influence of cultural background and single key informants on inter-organizational trust. Results will be useful for the implementation of trust elements in B2B e-business applications.
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| All Time | Past 365 days | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 0 | 0 | 0 |
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Measurement of the importance of trust elements in agrifood chains: an application of the analytic hierarchy process
In: Journal on Chain and Network ScienceSearch for other papers by Christoph Ameseder in
Current site
Google Scholar
PubMed
Search for other papers by Oliver Meixner in
Current site
Google Scholar
PubMed
Search for other papers by Rainer Haas in
Current site
Google Scholar
PubMed
Search for other papers by Melanie Fritz in
Current site
Google Scholar
PubMed
Search for other papers by Gerhard Schiefer in
Current site
Google Scholar
PubMed
Abstract
This paper focuses on the level of inter-organizational trust-building elements in food chains of different countries. It is based on a theoretical typology of trust elements, developed and tested for an early stage of business to business (B2B) relationships. In a planned study, required data will be collected via qualitative expert interviews. The importance of trust elements will be measured by applying the analytic hierarchy process (AHP). The study will contribute to understanding the influence of cultural background and single key informants on inter-organizational trust. Results will be useful for the implementation of trust elements in B2B e-business applications.
| All Time | Past 365 days | Past 30 Days | |
|---|---|---|---|
| Abstract Views | 0 | 0 | 0 |
| Full Text Views | 106 | 96 | 15 |
| PDF Views & Downloads | 57 | 46 | 1 |
