Save

Melting Lizards and Solid Gold Stop Signs: Preferential Recall of Both Counterintuitive and Bizarre Concepts

In: Journal of Cognition and Culture
View More View Less
  • 1 Department of Psychology, University of Wisconsin – Eau Claire
  • | 2 Department of Psychology, University of Wisconsin – Eau Claire
Download Citation Get Permissions

Access options

Get access to the full article by using one of the access options below.

Institutional Login

Log in with Open Athens, Shibboleth, or your institutional credentials

Login via Institution

Purchase

Buy instant access (PDF download and unlimited online access):

€29.95$34.95

Abstract

Research has shown that minimally counterintuitive concepts (MCI) are more memorable than concepts that are simply bizarre. However, this disparity may exist only in studies using cross-cultural samples. To test the impact of bizarreness on culturally homogeneous populations, we read a fictional narrative to 33 college-age students at a Midwestern university. This narrative featured 18 sets of target items – six which were intuitive, six which were counterintuitive, and six which were bizarre. After hearing the story, experimenters administered a written recall task. As hypothesized, students did not differ in their recall of counterintuitive or bizarre target items. Therefore, we propose a minimally distinctive model of memorability, encompassing both counterintuitiveness and bizarreness. This model may help us better understand the memorability of expectation violations, especially those within religious stories.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 227 41 2
Full Text Views 29 10 0
PDF Views & Downloads 28 11 0