This article examines the nature of Soviet consumption and technological development through the history of milk and milk packaging between the 1950s and 1970s. Based on published and archival materials, the paper focuses on the role that milk played in Soviet nutrition and the role that packaging played in Soviet consumption. The article also examines the modernization of technology for making packaging as well as technology transfer from the West. It concludes that, as in many Western countries, both the Soviet state and Soviet specialists saw it as important to increase the consumption of milk after the war, but the meaning of milk changed. Milk, a basic staple for nutrition, became a matter of science and specialists sought to explain its positive effects. In addition, due to the development of the paper and chemical industries, new forms of milk packaging, more practical in their uses, were introduced in the West. Soviet leaders and specialists saw the new packaging as a desirable feature of modernity, but were unsuccessful in launching domestic technologies for manufacturing such packaging. While experimenting with domestic technology, Soviet producers also received foreign equipment for making milk packaging. Nevertheless, the capacity of such foreign equipment was not enough to satisfy growing demand and the consumption of “modern packaging” remained lower than in the West until the introduction of capitalism and, with it, foreign companies into the Russian market in the 1990s.