Welfare reforms in contemporary Russia are based on partial redistribution of responsibilities and resources from the state to other actors, including private business and civil society. Reforms in old age pensions, housing and utilities, primary and secondary education have affected wide social groups and have triggered public debates and protests, reflected in the mass media. This article analyses how these reforms are portrayed in three Russian media outlets representing different political positions—Rossiiskaia gazeta (official government media outlet), Novaia gazeta (independent media outlet belonging to the liberal opposition), and Zavtra (patriotic media outlet belonging to the nationalist opposition). The two independent papers have divergent critical perspectives on reforms. These three Federation-wide newspapers represent the range of political positions that are articulated publicly on non-securitized issues in contemporary Russia.