It's a Dog's Life: Elevating Status from Pet to "Fur Baby" at Yappy Hour

in Society & Animals
Restricted Access
Get Access to Full Text
Rent on DeepDyve

Have an Access Token?

Enter your access token to activate and access content online.

Please login and go to your personal user account to enter your access token.

Help

 

Have Institutional Access?

Login with your institution. Any other coaching guidance?

Connect

Abstract

Nonhuman animals always have played a significant role in people's lives. Lately, the technological and market economy has anthropomorphized dogs to human-like behavior, particularly to status of family member or child. This qualitative study expands upon the current studies on consumption and animals and society by exploring how human-canine relationships are anthropomorphized at the family excursion to "Yappy Hour" at Fido's Barkery. The type of person who attends Yappy Hour on a weekly basis has a unique and special type of connection with their dog that goes beyond most people's relationships with dogs. Most of the dog lovers interviewed do not perceive their dogs as dogs; they are family members, best friends, and "fur babies." These dog lovers also do not perceive themselves as dog owners; they see themselves as mothers and fathers. The social and market environment of Fido's Barkery not only reinforces their relationship with their dog, it shapes community, friendships, and personal identity.

Content Metrics

All Time Past Year Past 30 Days
Abstract Views 355 352 45
Full Text Views 209 209 11
PDF Downloads 127 127 23
EPUB Downloads 0 0 0