Analysing videos in educational research: an “Inquiry Graphics” approach for multimodal, Peircean semiotic coding of video data

in Video Journal of Education and Pedagogy

This article introduces an “Inquiry Graphics” (IG) approach for multimodal, Peircean semiotic video analysis and coding. It builds on Charles Sanders Peirce’s core triadic interpretation of sign meaning-making. Multimodal methods offer analytical frameworks, templates and software to analyse video data. However, multimodal video analysis has been scarcely linked to semiotics in/of education (edusemiotics), for the purpose of exploring higher education teaching-learning and settings. This article addresses the mentioned gap by introducing the IG approach, which links multimodality and edusemiotics primarily via Peirce’s triadic sign. The article offers a step-by-step IG coding guide, examples and explanations. IG application can be expanded to video analysis across many fields, levels and subjects, within and beyond higher education research, nationally and internationally.

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