In the last decade public diplomacy has become one of the most important concepts in the development and implementation of foreign policy. Trials of Engagement: The Future of US Public Diplomacy, with contributors from leading scholars in disciplines from international relations to communications, considers the challenges for this ‘new’ public diplomacy, especially as it is pursued by the US Government. It highlights the challenges of aligning policy and projection, overcoming bureaucratic tensions, and the language used by public diplomats. Most importantly, the volume illustrates that the issues for public diplomacy are more than those of a producer seeking to win the hearts and minds of passive ‘audiences’.
Trials of Engagement portrays public diplomacy as an increasingly public project. To overcome the trials of engagement, public diplomacy must provide more than a rhetorical nod to a “two-way” process. Ultimately, a collaborative public diplomacy must be built on a broad understanding of those involved, the recognition of stakeholders as peers, and effective interaction with networks made up of traditional and new interlocutors.
Ali Fisher works with governments, charities, companies, and NGOs on best practice for online engagement and network building. He specialises in providing insight through network analysis to enhance organizational strategy and evaluation. His research appears regularly in academic publications and blogs.
Scott Lucas is Professor of American Studies at the University of Birmingham, United Kingdom, and the creator of EAWorldView. He is the author/editor of nine books and more than 50 major articles on US and British foreign policy from 1945 to the present.
Part I: US Public Diplomacy Today
Chapter 1. Public Diplomacy on Trial? Philip M Taylor Chapter 2. Rebuilding Public Diplomacy: The Case of Israel, Eytan Gilboa and Nachman Shai Chapter 3. Advisor Non Grata: The Duelling Roles of U.S. Public Diplomacy, John Robert Kelley Chapter 4. ‘Let’s Make This Happen!: The Tension of the Unipolar in US Public Diplomacy,’ Scott Lucas Chapter 5. The Dots above the Detail: The Myopia of Meta-Narrative in the Declarative ‘War of Ideas,’ David Ryan Chapter 6. Soft Power, US Public Diplomacy and Global Risk, Giles Scott-Smith Chapter 7. Karen Hughes and the Brezhnev Syndrome: The Trial of Public Diplomacy as Domestic Performance, Nicholas J. Cull Chapter 8. Public Diplomacy in the Middle East: Dynamics of Success and Failure, Lina Khatib Chapter 9. The Longer Term Impact of U.S. Public Diplomacy in the Americas during WWII, Elizabeth Fox Chapter 10. Competing Narratives: US Public Diplomacy and the Problematic Case of Latin America, Bevan Sewell Part II: The Public Diplomacy of Tomorrow
Chapter 11: The Seven Paradoxes of Public Diplomacy, Daryl Copeland Chapter 12: The Public Diplomacy Challenges of Strategic Stakeholder Engagement, RS Zaharna Chapter 13: Skills of the Public Diplomat: Language, Narrative and Allegiance, Biljana Scott Chapter 14: Public Diplomacy: Courting Publics for Short-term Advantage or Partnering Publics for Lasting Peace and Sustainable Prosperity? Naren Chitty Chapter 15. Looking at the Man in the Mirror; Understanding of Power and Influence in Public Diplomacy, Ali Fisher Conclusion
Special and general readers interested in US foreign policy, international affairs, and communications.