A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
María de la O Hernández-López Ph.D. (2009), is a Lecturer in English and Culture at Pablo de Olavide University (Seville). Her publications focus on cross-cultural and intercultural communication. She has lately co-edited
New Perspectives on (Im)politeness and Interpersonal Communication (2012).
Lucía Fernández-Amaya, Ph.D. (2002), is a Lecturer in English at the Department of Philology and Translation, Pablo de Olavide University, Seville. Her publications focus on pragmatics. She has lately co-edited New
Perspectives on (Im)politeness and Interpersonal Communication (2012). Contributors are Rebeca Bataller, Patricia Bou-Franch, Antonio Carmona-Lavado, Jan P. De Ruiter, Sundaram Dorai, Pilar Garcés-Conejos Blitvich, María de la O Hernández-López, Kersting Huth, Francisco Miguel Ivorra Pérez, Raquel Lázaro Gutiérrez, Sebastian Loth, Marilyn Merritt, María Elena Placencia, and Cynthia Webster.
this book is highly recommended for researchers and students in the fields of linguistics, anthropology, and market research, particularly who are interested in service encounters, and also to professionals in the industries of tourism, health care, restaurants, hotels, and commerce. Wei Ren, Linguist List 27.2533
Scholars working on service encounters, variational pragmatics, non-verbal communication, cross-cultural communication; professionals in the tourism industry, healthcare managers, restaurant industry experts, telephone and online service providers, and researchers of different disciplines interested in service encounters.