Smooth Sailing

An Ethnographic and Socio-semiotic Analysis of Tourism and Ocean Cruising


Written in an accessible style, with many photographs of important tourist sites and drawings by the author, Smooth Sailing provides an ethnographically informed introduction to the nature of tourism and an important aspect of tourism, ocean cruising. The book discusses topics such as the nature of tourism, different kinds of tourists, the role that myths play in tourism, gratifications from tourism, and travel as a means of personal transformation. It also deals with ocean cruising and considers the notion that cruises are boring, social class and cruising, cruising and addiction, and cruising and the psyche.

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Arthur Asa Berger, Ph.D. (1965), is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than 100 articles and 80 books on popular culture, media criticism, humor, and tourism. His books on tourism include Deconstructing Travel: Cultural Perspectives on Tourism (Alta Mira, 2004), Vietnam Tourism (Haworth, 2005), The Golden Triangle: An Ethno-semiotic Tour of Present-Day India (Transaction, 2008), and Theorizing Tourism: Analyzing Iconic Destinations (Left Coast Press, 2018).
List of Illustrations
 Preface on the Covid-19 Virus
 1 Introduction
 2 Aspects of Travel and Tourism
 3 Tourists and Travelers
 4 The Mind Set of the Traveler
 5 Notes on Ocean Cruising
 6 Cruising and the Psyche
 7 Princess Cruises: A Case Study
 8 Coda
Students taking courses in leisure studies, tourism, and related fields.